As one of the largest independent jewelry stores in the United States, Borsheims needed to update its interior to resonate with the store’s contemporary upscale image. The interior design team was challenged to create a dramatic space that was sophisticated, bright, and welcomed both casual browsers and serious shoppers. The renovated store includes a spectacular new entrance and distinctive interior environments. A strategic reorganization of the overall space created stores within a store. Display cases line interior streets leading to the various retail areas: engagements, watches, ladies jewelry, and gifts. Additionally, a new salon in the heart of the space is wrapped in glass and transformed into a setting where clients can try on and purchase items with more privacy. All furnishings were designed to fit the scale and style of the interiors, and spaces were tailored to stimulate clients through color, details and lighting. The renovated Borsheims store reaffirms the company’s position as an international purveyor of exquisite taste.

Project Components: Entrance, Atrium, Retail, Offices, Customer Service

Program Specialties: Phased Renovation, Atrium Entrance, Retail Display, Lighting Design

Project Type: Retail
 

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